KOMPAS on the Psychology of Elections #6 - TikTok Politicians: “If you’re at Aarhus Central Station, you’re voting for Wammen” - with Lasse Rimmer

Just imagine me putting on makeup, cuddling a pig, hitchhiking across the country, or whatever—if I were hanging from every lamppost?

Politicians are everywhere, and there’s actually a really good reason for that. The more you, as a voter, are exposed to something, the more you like it. And it doesn’t really matter whether it’s handsome men, your girlfriend’s smelly socks, or Danish politicians.

In *A Guide to the Psychology of Elections*, Sigge Winther and Silas Moody, together with Lasse Rimmer, explore why it’s necessary for politicians to dance on TikTok and how exposure bias affects the level of creativity in political campaigns.

Research:

Delplanque, S., Coppin, G., Bloesch, L., Cayeux, I., & Sander, D. (2015): The mere exposure effect depends on an odor’s initial pleasantness.

Zajonc, R. B. (1968): Attitudinal effects of mere exposure

Wilson, W. & Nakajo, H. (1965): Preference for photographs as a function of frequency of presentation

Kahneman, D. (2013): Thinking, Fast and Slow. Farrar, Straus and Giroux Inc.

Credits:

Cast: Lasse Rimmer, Sigge Winther, and Silas Moody

Editors: Linn Lüders, Silas Moody, Lars Hvidberg, Ida Torpe Thorhauge, Bjørk Hulten, Noa Jenkins, and Anton Jensen

Sound Design: Peter Sejersbøl

Produced by the INVI think tank – Institute for wicked , with support from the Carlsberg Foundation.